Pandora rebrands itself with a very vibrant and bold "P"

Pandora just launched a major rebrand and some are seeing it as a step away from "internet radio" and into the realm of on-demand streaming music. I personally think it's a little too late now with Spotify, Apple Music, Google Play Music, and now Amazon's Prime streaming service in the mix. But I guess Pandora has to do something with that Rdio purchase they made. 

But aside from the competition, I do like what they did with this rebrand -- keeping the name and the P but moving so far away from its previous look that it's easy to associate this Pandora with an entirely new service.