Sneaker reviewer Brad Hall is really a comedian named Ben Kobold

Side by side comparison by Sneakernews

Sorry to ruin the fun, but I knew it was too good to be true. No way was Brad Hall,  a real person. And it turns out, he's not. According to Sneakernews, he's likely played by a Chicago actor and comedian named Ben Kobold. It doesn't change the fact that these sneaker reviews are hilarious though. Even if I know for sure now that Brad isn't real, I'd like to imagine that there are sneaker freaks just like him out there who dress and act just like him. Makes the whole sneaker thing feel a little more democratic.