Hasselblad X1D review

Cyclist and photographer Keith E. Morrison took the $9000 Hasselblad X1D medium format camera on the road and wrote an article on Bloomberg about his experience shooting with it. He was shooting mostly with the relative compact Hasselblad XCD 90mm f/3.2 lens which I took to mostly mean that I shouldn't expect any extreme low-light shots.

As one of the first medium-format mirrorless cameras on the market, I guess I was expecting the review to turn out exactly as it did: Impressive image quality, but hard to use given battery life and center-point auto focus (not to mention that it's contrast detection which sort of sucks).

But for $9000, this is a good start I guess. I can't wait for this market to mature so that a medium format mirrorless is something I'd consider buying for sub $4000. That would be amazing.