The New York Times analyzes all the words spoken by Trump during the pandemic

Incredibly work by The New York Times.

“He doesn’t speak the language of transcendence, what we have in common,” said Jennifer Mercieca, a historian of American political rhetoric at Texas A&M University. Instead, Dr. Mercieca said, he falls back on a vocabulary he developed over decades promoting himself and his business.

“Trump’s primary goal is to spread good news and information and market the Trump brand: ‘Trump is great. The Trump brand is great. The Trump presidency is great,’” she said. “It’s not the right time or place to do that.”