The New Colombia: How an ad agency got rid of war in Colombia
Got 13 minutes? Watch this 60 Minutes episode about a man named Miguel Sokoloff and his ad agency that was hired by the Colombian government to convince guerillas living in Colombia's jungle to surrender and return back to a civilized life in the city. The campaign consisted of Christmas tree lights, soccer balls, and floating orbs of light strategically placed to entice guerillas to drop their weapons and return home.