Everything is fake now (jeans included)

Here is Levi's new technique to replicating a vintage jean on new jeans. Very weird.

Levi's will ship the Google Jacquard smart jacket in Spring 2017

Levi's has announced that this coming fall, the Project Jacquard smart jacket will be released in a limited beta testing phase. The hope is for the jacket, with smart fabric woven into it, to go into full production by Spring 2017.

The jacket allows wearers to control smartphone functions with hand motions. The concept developed in partnership with Google is targeted at cyclists who need to keep their eyes on the road while still answering calls, getting directions, and changing music on their ride.

The history of the 501 Jean

Levi's released this neat documentary about the classic 501 Jean. The documentary is narrated by Ramblin' Jack Elliott and interviews basically every type of person who has ever put on a pair of 501 jeans. All sorts of people are represented -- skaters, musicians, fashion designers, celebrities, weirdos, artists, miners, travelers, etc. You get the idea. The 501 jeans are the jeans for the every day folk. You and me. And this huge ad for them makes me really want to get a pair again.