What happened to Volvo's Life Paint reflective spray paint?

Last year, Volvo made a huge splash online with the announcement of "Life Paint", a can of reflective spray paint that could be used virtually anywhere as a quick safety measure to make sure you are seen in the darkest of circumstances.

Despite coming from a car company, the spray paint was hailed as a way for cyclists to protect themselves while riding at night. The promo video (below) was pretty awesome and immediately generated a ton of interest despite the product only being available on a "trial" basis in 2 UK bike shops.

But by now, the trial must be over right? Where is Life Paint? Where can you buy this?