Photography Herman Yung Photography Herman Yung

Apple's beautiful iPhone 7 'Balloons' commercial

At first, Apple pays homage to the 1956 film by Albert Lamorisse called The Red Balloon. Then the commercial rapidly introduces several other balloon colors and I start thinking, wow, this is like that Sony BRAVIA commercial with the bouncing balls set to Jose Gonzalez's music. And best of all, it's all set in Chicago.

Click after the jump if you want to see The Red Balloon and the Sony BRAVIA commercial.

At first, Apple pays homage to the 1956 film by Albert Lamorisse called The Red Balloon. Then the commercial rapidly introduces several other balloon colors and I start thinking, wow, this is like that Sony BRAVIA commercial with the bouncing balls set to Jose Gonzalez's music. Great commercial, no?

Click after the jump if you want to see The Red Balloon and the Sony BRAVIA commercial.

Read More