MISHKA's flagship NYC store has closed for good
It came to a close yesterday. The home base of MISHKA has officially closed for good. Like its LA store (and SF store), the NY store shut its doors to bring the brand completely to online sales. The only store left is the Tokyo one which has somehow found a huge following over in Japan (not really surprising actually).
I've had a lot of good memories here at this store. MISHKA was one of the first NYC-based brands I got into when I started caring at all about streetwear. It was an entirely different time when it seemed like everybody was starting a streetwear brand. And because of that, MISHKA stood out easily. It's comic-book-inspired graphics, bold colors, and insane collection of logos and iconography made it unique in a sea of straight-letter-logos.
Plus, the brand's early days of supporting a growing community of freestyle cyclists (like John Prolly) really just solidified this brand's awesomeness in my heart. I love this brand to the end -- even in their slightly questionable phase into hardcore trap (which, I have to admit, I do love sometimes too).
Anyway, I guess as they say, all good things come to an end. NYC's streetwear scene will surely miss the over the top nature of this store. It was always a good source of visual inspiration. Hopefully they don't go belly-up while taking everything online.
