New York City Herman Yung New York City Herman Yung

MISHKA's flagship NYC store has closed for good

It came to a close yesterday. The home base of MISHKA has officially closed for good. Like its LA store (and SF store), the NY store shut its doors to bring the brand completely to online sales. The only store left is the Tokyo one which has somehow found a huge following over in Japan (not really surprising actually).

I've had a lot of good memories here at this store. MISHKA was one of the first NYC-based brands I got into when I started caring at all about streetwear. It was an entirely different time when it seemed like everybody was starting a streetwear brand. And because of that, MISHKA stood out easily. It's comic-book-inspired graphics, bold colors, and insane collection of logos and iconography made it unique in a sea of straight-letter-logos.

Plus, the brand's early days of supporting a growing community of freestyle cyclists (like John Prolly) really just solidified this brand's awesomeness in my heart. I love this brand to the end -- even in their slightly questionable phase into hardcore trap (which, I have to admit, I do love sometimes too).

Anyway, I guess as they say, all good things come to an end. NYC's streetwear scene will surely miss the over the top nature of this store. It was always a good source of visual inspiration. Hopefully they don't go belly-up while taking everything online.


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Photography Herman Yung Photography Herman Yung

In loving memory of the MISHKA LA store

Sad news this past week as Greg Mishka announced the closing of both the New York and Los Angeles MISHKA stores. MISHKA was the one brand that made me excited about streetwear at a time when everybody and their mothers seemed to be getting into it. In a market saturated with graphic tees, MISHKA kept it real with really great illustrations, wild colors, and a solid lineup that really highlighted just how much weird could really sell. And it sold a lot, allowing the brand to expand to 4 distinct retail locations. But alas, the dream was a tough one to keep up. Very soon, only the Tokyo store will remain, solidifying Japan as the only place to get really weird.

Anyway, I just happened to be in LA during this sad announcement so I stopped in and got myself some photos of the store. From Echo Park to La Brea, this store had a great run. See you online, MISHKA LA!


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