Apple, Reebok, and Trapper Keeper all used this font
I really love this for some reason. Kottke posted three images of the old Apple, Reebok, and Trapper Keeper logo all making use of the same font, a font called Motter Tektura. The telling feature of this font is the stylized lower-case "e" which is both super-80s and fantastically-retro.
You can download a version of the font here for your own use. And if you're wondering, yes, you can still buy Trapper Keepers.