It's American Press...?

My goodness. This product — It’s American Press — is a failure in product naming. Literally every single review of this that I’ve seen online cannot gloss over the fact that it has the stupidest product name ever. It really takes away from the possible ingenuity of the product itself because every review, whether good or bad, will always center around the horrible name of this product. Seriously, it’s called It’s American Press. Oh, and it’s $80.