Without Westco, L.A. may never have become the world's doughnut capital

Westco, first known as the West Coast Supply Company before being shortened, was founded by Ziegler’s grandfather John Ziegler in the late-1920s — at least a decade before the Salvation Army established National Doughnut Day to commemorate female volunteers who served doughnuts to soldiers in the First World War.

I LOVE LA DONUTS. Seriously. They make them better over there. Here's why those pink boxes are so iconic.