The Strange Science of the Impossible Burger

So I've had the Impossible Burger 3 times now at different places and each one is wildly inconsistent with the other. Is that how the Impossible Burger people planned it to be cooked? Kind of hard to recommend to others if it's going to not taste the same from one place to the next. UNLESS...I am thinking about the Impossible Burger all wrong. Is it supposed to be an ingredient instead of a dish? Like...should I be thinking of it as something more along the lines of lettuce (which can be prepared in a number of ways)?

I dunno, overall, if this is the future of food, it's not so great so far.